Drake's Nike sub-label NOCTA releases first golf line
Love him or hate him, Aubrey Drake Graham releasing a golf line on his Nike sub-label NOCTA throws the game into the spotlight for a more positive reason than you often see.
Love or hate the clothing, it highlights that golf is changing and it may engage a (much) younger demographic, something the industry.
Many will rile against this, as they do any golf brand trying to appeal to previously underserved demographics, but just remember – no one is forcing you to buy this stuff.
The brand say the line is “a testament to Drake’s admiration for the game”, inspired by Certified Lover Boy’s early days on the links with his uncle Steven Sher.
There are 10 apparel and accessory pieces in the range, designed to “elevate traditional golf silhouettes”.
Available from 23 September via and NOCTA online, alongside select retailers.