What Makes Us Different

Golf is full of experts and specialists - coaches, fitters, tech reps. But in my experience, you can't truly be an equipment specialist unless you have a deep understanding of the golf swing and how gear can shape and influence motion. And it works both ways: it's almost impossible to be a truly effective teacher without understanding how the tools work and how they interact with the body.

That's where this work lives – at the intersection of feel, mechanics, and trust.
- We build clubs, not just fit them
- We start with you, not the specs
- We care about feel as much as flight
- We aren't selling brands - we're crafting tools

This is personal. Every club we make is built to help you connect with your swing and your intent. We do this not because it scales - but because it matters.